BrandStar®
Our BrandStar® model, more than anything else, is a structured way to think about your brand — it is the roadmap providing direction for all other marketing elements. At RTi, we use the BrandStar® model as a basis of facilitated strategic brand development sessions with our clients and as a foundation of our own thinking about our clients’ brands.
Your brand is an intricate relationship among many different factors and attributes. RTi’s BrandStar® model provides structure to piecing together these elements and developing a coherent Brand Strategy. Establishing a Brand Strategy is imperative, as it explicitly defines the strategic direction for all tactical marketing decisions that follow.
In most cases, developing a BrandStar® Brand Strategy is a two-step process. First, RTi works in partnership with our clients to develop a hypothesized BrandStar® model, to understand all brand elements, as defined by the customer. Then, we conduct our primary research to revise and confirm the hypothesized BrandStar® strategy. The confirmed BrandStar is now the foundation for our customers to clearly communicate their Brand Strategy.
At RTi, we use the agreed-upon Brand Strategy to drive our research design and to ensure actionable and relevant recommendations for every project.