Financial Services
For more than 10 years, RTi has been providing market research and strategic marketing services specifically designed to meet the needs of the financial services industry. RTi understands the challenges financial services companies face in attempting to acquire, retain and satisfy their customers. We approach each client’s unique challenges by customizing research solutions to overcome individual business and marketing challenges.
Our dedicated Financial Services Practice is staffed by highly experienced research professionals who offer a thorough understanding of the financial services industry, intimate knowledge of its markets, and expertise across product categories. Our Financial Services Practice has a proven track record of success, serving leading commercial and retail banks, brokers and asset management firms, national insurers and reinsurers, credit unions and credit card providers in the following areas:
- Branding / Brand Strategy
- Strategic Marketing Consultation
- New Product Development
- Market / Segment Exploration
- Market Share Assessment
- Attrition and Retention
- Customer Satisfaction
- Leveraging Cross-Sell Opportunities
- Communication Effectiveness
- Distribution Channel Effectiveness
By blending our vast industry knowledge with our considerable research experience, RTi’s Financial Services Practice provides our clients with research solutions that drive success.