Importance of the U.S. Hispanic Market

The U.S. Hispanic population represents the largest and fastest growing minority group in the country and it is projected to continue to retain this position. Today, more than one out of every seven U.S. consumers is Hispanic with an aggregated annual buying power of over $700 billion! And by the year 2050 the U.S. Hispanic population is estimated to be more then 113 million approaching 27% of the total U.S. population. Understanding this segment and how to effectively market your products and/or services to them is an opportunity to build loyal consumers among over 47 million Americans.

Minority Populations of the United States and the Percentage of the Total Population – 2008 (in millions)
Total Minority/Ethnic Total Hispanic African American Asian
Population 304.8 105.4 47.1 41.2 15.8
% of Total Population 100% 33.4% 15.5% 13.5% 5.2%
Pie chart showing specific minority groups as percentages of the total minority population