In Print
At RTi, experience and expertise skillfully come together in our print communications.
Press Releases & Publications
RTi has issued the following briefs and press releases:
For 2008
- April - Hierarchical Bayes: A Better Conjoint Analysis
- February - Family Matters: RTi Studies the Effect of Family Structure on Retirement Planning
- January - Maximum/Difference Scaling: An Innovative Tool to Prioritze Consumer Preferences
For 2007
- November - The Convergence of Quant & Qual
- September - RTi Announces Line Optimization Breakthrough
- August - Boomers to Marketers: Talk to me ... Please!
- July - RTi Brings Quant and Qual Together at LIMRA
Prior to 2007
- RTi-DFD Weighs in on Importance of Drug Name Development in “FDA Consumer Magazine”
- RTi-DFD Ranked Among Top 50 U.S. Marketing Research Companies
- RTi-DFD Supports Afterschool Alliance’s Afterschool in America Survey
- Rothstein-Tauber and Directions For Decisions Merge to Become RTi-DFD
White Papers
To add another dimension to our customer service, RTi develops by-lined articles and informational, issues-oriented “White Papers” on an on-going basis.
The following is a list of available RTi resources:
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Brand Strategy Development
Brand Strategy is the roadmap all other marketing elements must follow. Here’s a short primer on the components of a complete Brand Strategy.
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Guide to Product Testing
Here's a quick reference guide to help you navigate through various product testing methodologies with descriptions of when each is most appropriate to use.
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A Primer on Conducting Global Research
RTi has been conducting global research for more than 10 years. This paper highlights the basic dos and don’ts and provides some helpful tips for researching outside the U.S.
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A New Class of Drug Names
Supporting both pharmaceutical marketers and the FDA, RTi creates Relational Asemantic names which have proven to be better than coined, or empty vessel names.
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Landscape Segmentation
(Licensed from the Institute for Perception, in Richmond, VA)
Landscape segmentation is a unique mapping and analytic technique that positions products and consumers relative to one another. -
Screen Play®
Our proprietary model brings more power to TURF in both input choices and output analytics to deliver the best product line up.